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Glenn Simpson's avatar

Just want to go on record that I appreciate the bluntness and truth. I think readers would benefit from a more realistic and adult understanding of what goes into the making of their comic books.

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Jesse Post's avatar

On the point of "hating the fans," I remember when I started working on the business development side of Disney's comics business (vs. the editorial side where I started), there was suddenly a lot of fan response to some new intiatives from a licensed publisher, most positive but more than a few criticisms. I took all of them to heart and brought them up with the licensee. Their reponse was: "This is all just the usual fan nonsense." I was taken aback because on the business side, when your customers are big institutions like Target and Wal-Mart, you take their feedback very seriously, so to dismiss a response from a customer seemed kind of crazy. But the more I looked into it, and the more time I spent seeing comics fandom's responses in particular, the more I learned how right the licensee was to wall it off. It's MUCH more like sports fandom than anything akin to customer feedback in the retail sense. They're emotionally invested in the stuff, which is great, it's why we do it and what makes it a viable business, but the emotion leads to so many uninformed opinions being given voice that you would actually be crazy to listen to all of it -- the resulting comics/sports management decisions/what-have-you would be all contradictory and incomprehensible.

So all that to say, it's a very tough line to walk with a newsletter like this and I think it's laudable to even try. You want to hear what readers say, because the comics are for them, but you also can't let them decide what happens because then the comics wouldn't be the comics that created the fandom in the first place. The answers to their comments are often going to be some variation of: "Thanks for that comment, but we decided to do something different from that for the good of the story" and I don't see another option, really, and when that's perceived as "hating the fans" it's maddening. There IS a certain kind of fan/editor/talent interaction that could be more like DVD commentary ("How did you pull this off? What led to this change? Give us some behind the scenes insight!") that can be really fun, and I think that's ultimately what the comments section of a newsletter like this is always searching for. If more fans could get on that approach I think we'd all be better off!

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