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Michael Perlman's avatar

Brandon Schatz, the retailer whose question you answered in this newsletter, has a great Substack on all things in the comic market from a retailer’s perspective called The Indirect Market (https://theindirectmarket.substack.com/). He is also a regular contributor to The Beat.

Brandon co-owns Variant Edition in Edmonton, Alberta Canada. https://variantedmonton.com/

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Brandon Schatz's avatar

Thanks for taking the time to answer me, Tom, it's greatly appreciated.

Like someone else said, my shop is located in Edmonton, Alberta, Canada. We're about to hit our 8th year anniversary, while I'm in my 16th year of comics retail in general. We won a Shuster Award for the Best Comic Shop in Canada in 2019, which felt cool and overwhelming. We have a lot of work we still want to do to be worthy of such a notion, but we're still very proud.

I have another question, if time permits: I'm a big fan of Marvel's Unlimited program, and somewhat counter to conventional wisdom, I'll often tell customers who are on the fence regarding a series to really explore that app. The goal has always been to laser focus on having their experiences with print be something they absolutely love, because attrition sets in when folks are getting too many things that don't LAND. Anyway, we have some folks asking about the various Unlimited series that run, and if those will be seeing print. A few projects have popped out here and there in single issues, but is there a plan for printing much of these? Or is it mostly a case-by-case, gut feeling thing? I know personally, we could sell the new Trung Le Nguyen story that's currently running Love Unlimited hand over fist - ideally in the YA sizing with labeled spine. As it is, the creator casting seems perfect for the current format, so no notes on that front.

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